SABON Achieves 15% Uplift in ARPU
From Tel Aviv to Around the World. SABON is a leading lifestyle & beauty brand with global operations with over 180 branches world-wide.
Challenge
Creating a meaningful & personal online shopping experience, with minimal efforts, that also differentiate SABON's exclusive membership club.
Solution
Integrating our algorithmic capabilities to create auto-generated content and different types of product recommendations while identifying whether a user is a member of the club or not.
Results
An increase of 5.8X in conversion rate, an average of 9% engagement rate with Dialogue’s assets, and 3X longer average session time for customers who engaged with Dialogue.
15%ARPU Uplift
25%Conversion Rate Uplift
62%Session Time Uplift
Introduction
From Tel Aviv to Around the World.
In 1997, two childhood friends opened a small soap shop with a 70-year old native Australian recipe they discovered during their travels. From the Hebrew word for “soap”, SABON was born.
20 years Later – SABON is a multinational brand with 180 branches worldwide and a strong online presence.
SABON is a global brand with a unique personality and language. They offer their customers a variety of unique and exclusive fragrances that have become associated with the brand over the years. Each customer has their own product preferences, based on fragrance, product type, design, and more. The need to identify the user’s exact preferences in real time and make accurate product recommendations is critical. This allows the seller to offer the most relevant products tailored to the customers’ preferences.
Challenge
The SABON team lacked the time to run complex technology and had to find an effective solution that could operate automatically without requiring their constant attention. Such a solution would need to produce fast, proven, and quantifiable results.
SABON had 3 goals
1
Enhance their online shopping experience and maximize online sales.
2
Adjust and personalize offers, content, and recommendations to both club members non members.
3
Analyzing each unique user’s journey using existing data and advanced technology.
Solution
After our analysis, we understood how to deepen the customers’ experience on the website while distinguishing between members and non-members. We were able to offer a solution tailored to SABON from both a technical and visual perspective.
How did we do that?
- Fast & easy integration – Onboarding within 3 days
- Tailored AI personalization algorithm – Adjusted to Sabon’s website by Dialogue experts, that is able to operate in a low-data environment and use multiple data points.
- Fully Customized Assets – Rich & personal content personalized to each user’s preferences in real-time.
- Fully automated content production – Rich & personal content personalized to each user’s preferences in real-time.
- “Low-touch” automated solution – that does not require manual maintenance, automizes content creation, and optimizes operations independently.
- Performance transparency via Dialogue’s dashboard + Google Analytics – Ability to track and quantify results in real-time
How Dialogue Capabilities Helped SABON Improve Website Performance
1. Improve shoppers’ engagement and individualized experiences in real-time by using Auto-Generated Content
Storyteller™
A short yet detailed story about a specific product matching the brand’s theme. Each user will see a different Storyteller™ based on their preferences and depending on their journey in real-time.
We integrated Storyteller™ into SABON’s catalog pages, perfectly matching their brand personality, showcasing beautiful unseen images, and telling a story about the product.
How does it work?
Our algorithm collects data in real-time while two shoppers browse the same catalog page
“A rich body cream will do wonders to my dry skin ״
The first shopper will see a Storyteller promotion for the Jasmine scent repair body cream product.
״I love exploring new scents and trying new things”
The second shopper will be exposed to the exciting new Mango-Kiwi scent, which ultimately maximizes purchase potential.
Results
15% of users who had viewed the Storyteller™ had actively engaged with it, creating a richer, more engaging user journey.
2. Boost the website’s Revenue & AOV by using the Smart Cross-sell in the Cart page
Booster™
Has the ability to operate automatically without any pre-setup or configuration. It offers shoppers complementary products that suit them best at any given moment.
The Booster™ connects with our prediction algorithm to offer relevant, interesting, and supplementary products to each user in SABON’s cart.
How does it work?
A shopper added the Jasmine Lotion to his cart.
In his Booster™ he will get complementary products from the same collection, based on his current journey, to complete the overall pampering.
Results
Using Dialogue’s Booster™ for cross-sells on the cart page has shown an amazing 50% engagement rate, meaning 1 out of every 2 users had clicked and engaged with our Booster™. The Booster™ directly sold 2% of all website purchases.
3. Target different groups of users and promote special offers in the most effective way
Membership Banner™
The membership banner distinguishes between members and non-members and allows to display tailored powerful content.
Using the Membership Banner™ SABON are able to display Members’ club promotions for members only and invitations to join the members’ club for non-members.
The Membership Banner™ encourages customer loyalty and increases the cart value for long-term growth.
How does it work?
Our algorithm collects data in real-time while two shoppers browse the home page. The algorithm identifies whether the user is a club member or not.
A returning customer who’s a member
A returning customer who is a member will be shown the best promotions offered to club members only.
A new customer – Non member
A non-member will be shown a promotion tto become a new member of SABON’s and receive a gift set for a special price.
Results
Our Membership Banner™ showed amazing results for SABON with an immediate 30% uplift in new members and an average of 10% uplift in gaining new members every month. 34% of non-members, engaged with the content presented for them on average, and 15% of non-members users purchased products offered to them at a club benefit.
Results
Significant increases in average visit value, conversion and AOV
About 30% of SABON users engage with Dialogue’s assets. These visitors have three times longer average session time.
Visitors who engage with Dialogue’s assets are twice as likely to convert and have three times the average value per visit than those who don’t interact with the assets.
By using Dialogue, SABON’s team could directly measure savings in time in their e-commerce team’s workflow.
25%Increase in Conversion
15%Increase in average
visit value
10%Pure Sales
through Dialogue different assets
62%