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ROKA London achieved a remarkable 30X ROI in 3 months with Dialogue.

<span data-metadata=""><span data-buffer="">ROKA London has your back. 
The staple weather-resistant backpack emerged from the struggle in the typical London downpour, where couple Emma and Brett began their company. 

Challenge

Roka saw great promise in their strategy of bundling products with coupon codes in their store. However, they found it challenging to expand this strategy effectively and to guarantee a seamless process and user experience that would lead to higher sales.

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Solution

Dialogue had seamlessly integrated personalized bundles and recommendations to elevate the user experience, ensuring a smoother and more engaging shopping journey for ROKA London's customers.

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Results

Significant increases in return on investment, sales, and session time. 30x return on investment. In the last quarter, 7% incremental sales were generated through Dialogue.

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7%

Revenue Uplift

30X

ROI

2.8X

Purchase Probabilty

Introduction

Enhanced Customer Experience and Enhancing Segmentation Capabilities. ROKA London sought to strengthen their segmentation capabilities, refine cross-selling and upselling strategies, and elevate the sophistication of their brand’s online presence through website enhancements, all aimed at optimizing the user experience. 

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Challenge

ROKA London aimed to enhance their cross-selling and upselling strategies, following poor user reception of their previous coupon code promotions.

Roka had 3 goals

goals
goals 123

1

<span data-metadata=""><span data-buffer="">Enhance segmentation capabilities

2

<span data-metadata=""><span data-buffer="">Improve cross-selling and upselling

3

<span data-metadata=""><span data-buffer="">Upscale user experience

quote
Dialogue has delivered value quickly with incremental revenue increase, driving engagement and conversion.

Peter Gough, COO

Solution

Dialogue had seamlessly integrated personalized bundles and recommendations to elevate the user experience, ensuring a smoother and more engaging shopping journey for ROKA London’s customers.

How did we do it?

  1. Advanced Segmentation
    The enhancement in segmentation capabilities allowed for tailored displays of different versions of the same asset to diverse audience segments.
  2. Dynamic Bundles
    Different bundles featuring a variety of deals were strategically placed on various product pages, significantly aiding cross-selling efforts.
  3. Personalized Recommendations
    By leveraging personalized recommendations, the upscale user experience was achieved through the implementation of tailored suggestions, enhancing the sophistication of the website.
  4. Cart & Checkout offers
    A carousel feature strategically integrated on both the checkout and cart pages provided an engaging and visually dynamic experience for users.

Enhancing User Experience and Driving Sales: How Dialogue’s Capabilities Empower ROKA London’s Upscale Journey<span data-metadata="">

Maximizing Customer Experience and Driving Sales Growth Through Dialogue’s Real-Time Personalization Strategies.

Utilizing an AI Personalization Algorithm, ROKA London ensures that each customer receives content tailored to their preferences in real-time, fostering a personalized browsing experience. This strategic approach allows customers to access relevant information, enhancing engagement and potentially leading to increased conversions. Moreover, the placement of Customized Assets across the platform strategically promotes upselling and cross-selling opportunities, effectively maximizing sales potential and AOV.

In addition to personalized recommendations, ROKA London employs Dynamic Bundles to pair complimentary products, seamlessly showcasing them to consumers. These strategically curated bundles are designed to attract customer interest and increase cart size. Furthermore, the implementation of Segmented Carousels, powered by Dialogue’s AI personalization technology, allows for tailored product displays to each user, further enhancing the browsing experience and increasing the likelihood of conversion. Through these innovative strategies, ROKA London maximizes customer engagement and drives sales growth on its platform.

Results

<span data-metadata=""><span data-buffer="">Significant increases in return on investment, sales, and session time

Dialogue has been instrumental in Roka London’s online presence, with a recorded 30x return on investment. In the last quarter, 4.63% of sales were generated through Dialogue, with an uplift of 7% in incremental revenue. Those that interacted with Dialogue assets within the site maintained their online presence 2.5 times longer, also visiting 2.4 times more pages. Shoppers who engaged with Dialogue’s assets have shown a 2.8X higher conversion rate. 

30
ROI
2.5X
Session Time
7%
Incremental Revenue
2.8%
Purchase Probability
quote
"In its first 3 months, Dialogue's ROI has been over 30:1, increasing engagement through AI and curated products."Peter Gough, COO
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