nununu achieves 29.5% uplift in conversion rate

Enhanced web experience using Dialogue AI

nununu creates an alternative fashion line to typical children’s clothing. Their international brand sells directly to consumers through their online store. nununu teamed up with Dialogue to personalize and optimize their e-commerce experience.

28%

ARPU Uplift

29.5%

Conversion Rate Uplift

52%

Session Time Uplift

INTRODUCTION

Enhanced Experience to Premium Customers

The team searched for a solution that can deliver an enhanced and personal shopping experience to their online customers, focusing on the user journey inside the online store. Their current recommendation system was basic and failed to deliver the expected results. The marketing content was produced manually and there was a need to automate it as well.

CHALLENGES

Customization & Automation

Understanding that personalization has a substantial impact on the ability of the store to increase conversion rates and cart size, nununu had to find a solution that fits their needs.

The team had to find a solution that can operate automatically and will not require their constant attention

EXECUTION

Premium branding & performance

Maintaining nununu premium brand guidelines, we had to use the brand’s vision and tone of voice to adapt the messages and content as part of our content units.