Nununu Achieved a 29.5% Uplift in Conversion Rate
A brand that goes against fashion norms, Nununu is a global brand that believes in unisex clothing for all kids and that individuality and creativity are best displayed in minimalistic children’s fashion lines.
Challenge
Nununu wanted their e-commerce website to have a more personalized experience for their users.
Solution
Maintaining Nununu's premium brand guidelines, we used the brand’s vision and tone of voice to create personalized recommendations, messages and content - and let our technology do the rest.
Results
Nununu saw a 29.5% increase in conversion rate, 28% increase in Average Order Value and visitors spent 52% more time in Nununu's store.
28%AOV
29.5%Conversion Rate
52%Session Time
Introduction
Enhanced Experience to Premium Customers.
The team searched for a solution that could deliver an enhanced and personal shopping experience to their online customers, focusing on the user journey inside the online store. Their current recommendation system was basic and failed to deliver the expected results. The marketing content was produced manually and there was a need to automate it as well.
Challenge
Understanding that personalization has a substantial impact on the ability of the store to increase conversion rates and cart size, Nununu had to find a solution that fitted their needs.
Nununu had 3 goals
1
Find a solution that will operate automatically and will not require constant attention.
2
Adhere with strict brand guidelines that require full CSS customization.
3
Find a solution with advanced and robust technological capabilities that creates content quickly.
Shira Mimon E-commerce Director
Solution
In order to maintain Nununu’s brand guidelines, we had to use the brand’s vision and tone of voice to adapt the messages and the content presented.
How did we do it?
- Fully customized assets – were implemented throughout the website and integrated into the store’s product, category and cart pages.
- AI Personalization Algorithm – analyzed user intent based on actions and offered dynamic product recommendations, dynamic and personalized marketing content and sales driven messages.
- Fully automated content production – Rich & personalized content for each user’s preferences in real-time.
- Deep Data Dashboard with live insights and user-friendly reports to monitor the impact of Dialogue on Nununu.
How Dialogue's Capabilities Help Nununu Improve Website Performance?
1. Improve shopper engagement and individualize experiences in real-time by using Auto-Generated Content
Storyteller™
The Storyteller™ tells the story of products using rich media and text. Each user will see a different Storyteller™ based on their preferences and depending on their journey in real-time.
Nununu’s catalog pages were seamlessly integrated with the Storyteller™, making the pages stand out by telling the product’s story with beautiful images and rich content.
How does it work?
Our algorithm collects data in real-time while two shoppers browse the same catalog page.
“My child would really love a comfortable new outfit for school.״
The first shopper will see a Storyteller promoting the new baggy suit.
״My niece loves wearing gray. I’d love to find a cool gray item for her.”
The second shopper will be exposed to the exciting side angle pants.
Results
17% of users who had viewed the Storyteller™ actively engaged with it, creating a richer, more engaging user journey.
2. Boost the website Revenue & AOV by using the Smart Cross-sell in the Cart page
Booster™
Thanks to its ability to run completely unattended without any setup or configuration, Booster™ has set the bar for all cart recommendation solutions out there and separates itself from the competition.
Using cross selling, Nununu was able to offer it’s customers the best recommendation based on their journey and make sure that every visit ends with a sale.
The Booster™ connects with our prediction algorithm to offer relevant, interesting, and supplementary products to each user in Nununu’s cart.
How does it work?
A shopper added the Splash bedding set to the cart.
The Booster™ show complementary products from the same collection, based on the shopper current journey, to complete the overall purchase.
Results
Using Dialogue’s Booster™, Nununu was able to achieve a 28% uplift in the average revenue per user.
Categories Carousel™
The Categories Carousel™ allows users to browse Nununu’s categories in an appealing and engaging way, leaving significant results on session duration time and engagement rate.
The carousel features the categories that will fit the user most, based on individuals’ intent and journey.
Our main goal was to create the most personal experience at every visit, leaving a long-lasting impression by making the site intuitive to browse and easy to purchase.
How does it work?
The algorithm collects real-time data as two shoppers browse the home page. It analyses which categories shoppers are most interested in.
A customer who’s interested in a unisex baby rompers
The customers’ who’s interested in a unisex baby rompers will be shown newborn clothing, onesies and overalls.
A customer who’s interested in outerwear & jackets for girls
The customers’ who’s interested in a outerwear & jackets will be shown dresses, skirts, shoes and tops.
Results
Our Categories Carousel™ showed amazing results for Nununu with an immediate 52% session time uplift.
By utilizing Dialogue’s highly sophisticated algorithm, Nununu was able to show users the perfect categories according to their interests, and achieved an incredible 50% uplift in engagement rate.
Results
Significant increases in session time, conversion rate and ARPU
About 50% of Nununu’s users engaged with Dialogue’s assets. These visitors have spent 52% more time in Nununu’s store.
Visitors who engage with Dialogue’s assets are twice as likely to convert and have three times the average value per visit than those who don’t interact with the assets.
Dialogue led Nununu to achieve a 29.5% increase in conversion rate without any additional effort.
29.5%Increase in Conversion
28%Increase in average
order value
24%Contributed Revenue
52%