Nununu Achieved a 25.5% Uplift in Average Order Value
A brand that goes against fashion norms, Nununu is a global brand that believes in unisex clothing for all kids and that individuality and creativity are best displayed in minimalistic children’s fashion lines.
Challenge
Nununu wanted their e-commerce website to have a more personalized experience for their users.
Solution
Maintaining Nununu's premium brand guidelines, we used the brand’s vision and tone of voice to create personalized recommendations, messages and content - and let our technology do the rest.
Results
Nununu saw a 6X increase in conversion rate, 25.5% increase in Average Order Value and visitors spent 5X more time in Nununu's store.
25.5%AOV
9XAverage Page Views
5XSession Time
Introduction
Enhanced Experience to Premium Customers.
The team searched for a solution that could deliver an enhanced and personal shopping experience to their online customers, focusing on the user journey inside the online store. Their current recommendation system was basic and failed to deliver the expected results. The marketing content was produced manually and there was a need to automate it as well.
Challenge
Understanding that personalization has a substantial impact on the ability of the store to increase conversion rates and cart size, Nununu had to find a solution that fitted their needs.
Nununu had 3 goals
1
Find a solution that will operate automatically and will not require constant attention.
2
Adhere with strict brand guidelines that require full CSS customization.
3
Find a solution with advanced and robust technological capabilities that creates content quickly.
Shira Mimon E-commerce Director
Solution
In order to maintain Nununu’s brand guidelines, we had to use the brand’s vision and tone of voice to adapt the messages and the content presented.
How did we do it?
- Fully customized assets – were implemented throughout the website and integrated into the store’s product, category and cart pages.
- AI Personalization Algorithm – analyzed user intent based on actions and offered dynamic product recommendations, dynamic and personalized marketing content and sales driven messages.
- Fully automated content production – Rich & personalized content for each user’s preferences in real-time.
- Deep Data Dashboard with live insights and user-friendly reports to monitor the impact of Dialogue on Nununu.
How Dialogue's Capabilities Help Nununu Improve Website Performance?
1. Improve shopper engagement and individualize experiences in real-time by using Auto-Generated Content
Storyteller™
The Storyteller™ tells the story of products using rich media and text. Each user will see a different Storyteller™ based on their preferences and depending on their journey in real-time.
Nununu’s catalog pages were seamlessly integrated with the Storyteller™, making the pages stand out by telling the product’s story with beautiful images and rich content.
How does it work?
Our algorithm collects data in real-time while two shoppers browse the same catalog page.
“My child would really love a comfortable new outfit for school.״
The first shopper will see a Storyteller promoting the new blue hoodie.
״My niece loves wearing pink. I’d love to find a cool pink item for her.”
The second shopper will be exposed to the exciting side eye a dress.
Results
17% of users who had viewed the Storyteller™ actively engaged with it, creating a richer, more engaging user journey.
2. Boost the website Revenue & AOV by using the Smart Cross-sell in the Cart page
Slider Recommendations
Thanks to its ability to run completely unattended without any setup or configuration, Slider Recommendations has set the bar for all cart recommendation solutions out there and separates itself from the competition.
Using cross selling, Nununu was able to offer it’s customers the best recommendation based on their journey and make sure that every visit ends with a sale.
The Slider Recommendations connects with our prediction algorithm to offer relevant, interesting, and supplementary products to each user in Nununu’s cart.
How does it work?
A shopper added the Masking tape bedding set to the cart.
The Slider Recommendations is set to show complementary products from the same collection, based on the shopper current journey, to complete the overall purchase.
Bundle™
The Bundle™ revolutionizes the way users browse Nununu’s product pages, offering a seamless way to shop the complete look.
With just one click, users can add all items in the Bundle™ directly to their cart, simplifying the shopping experience.
Our goal was to design an intuitive, user-friendly site that makes browsing effortless and purchasing hassle-free.
How does it work?
When a shopper visits the Star Legging product page.
The Bundle™ suggests the perfect pairing: the matching sweatshirt.
This recommendation creates a complete, coordinated look, making it easy for shoppers to purchase a styled outfit effortlessly.
Results
Our Slider Recommendations & Bundle™ showed amazing results for Nununu with an immediate 25.5% AOV uplift.
Results
Significant increases in session time, conversion rate and ARPU
About 50% of Nununu’s users engaged with Dialogue’s assets, resulting in 5X more time spent on the site.
Visitors who interacted with Dialogue’s assets experienced a 6.12X increase in conversion rates and a 25.5% higher average order value, compared to those who didn’t engage.
Additionally, Dialogue contributed to 37% of overall revenue, driving significant results with no extra effort required.
6.12XIncrease in Conversion
25.5%Increase in average
order value
37%Contributed Revenue
5X