Shopify vs WordPress: Which Is Better for eCommerce in 2023

Knowledge of the critical differences between Shopify and WordPress can help you decide better.

Author: Harikrishna Kundariya, CEO and founder @eSparkBiz

Undoubtedly, the rise of online shopping and the popularity of dropshipping have played significant roles in the explosive growth of the e-commerce market. The need for reliable e-commerce platforms is at an all-time high as online retail’s projected 6.3 trillion in sales by 2023 increases competition

Shopify and WordPress have emerged as solid e-commerce options for startups and small businesses seeking to launch a successful online presence. To help you make the best decision for your e-commerce online store, we’ll compare Shopify vs. WordPress in-depth, exploring their features and how well they work with different business strategies.



You can use Shopify to set up an online store for this purpose. It is a complete package that can serve your website and give you access to different e-commerce-specific features. Less experienced users in web development will find it extremely helpful for designing low-cost and feature-rich online stores. 


WordPress is a widely used content management system (CMS) that powers millions of websites and blogs. Since its initial release in 2003, it has evolved into a powerful, user-friendly, and adaptable platform. 

Non-technical individuals can build and maintain professional-looking websites using WordPress. It provides a selection of themes and plugins that may be modified to suit individual tastes and requirements. The user-friendly layout simplifies uploading, modifying, and arranging various media types. 

Now, let’s go deeper and compare their features for a better understanding. 

Shopify vs. WordPress: Features

Setup and ease of use

Shopify is the most user-friendly platform available. It provides users with prompts and advice to help them get set up after they sign up. Whether you like adding items individually or in bulk using CSV files, adding products and managing your store are simple.

In contrast, using WordPress calls for more technical know-how. It has multiple configuration options, which are complicated to set up for first-time users. Users without some familiarity with coding can use it with ease. WordPress requires coding to use and is slightly tricky for newbies.


The in-house e-commerce solutions of Shopify are robust and flexible. Any number of digital and tangible objects can be listed for sale by a user. The platform includes vital advertising, transport, stock, and statistics functions. Shopify’s app store also has a wide variety of extensions you can install to extend its functionality.

WordPress’s e-commerce functionality is extended through add-on plugins. However, various plugins allow users to find solutions that meet their unique needs. It may necessitate more time spent researching and modifying the system. WooCommerce and Ecwid are two of the most popular e-commerce plugins for WordPress. It gives users access to robust functionality for conducting online sales.

Payment gateways

Shopify is compatible with over a hundred different gateways. It includes the most popular ones like PayPal, Stripe, Square, Amazon, and Apple Pay. Shopify Payments, its payment gateway, accepts a variety of currencies and processes purchases. There are no transaction fees associated with utilizing Shopify Payments. However, prices may be related to using a third-party gateway ranging from 0.5% to 2%.

Popular payment processing plugins for WordPress include WooCommerce, Ecwid, and WP eCommerce. These add-ons support various payment processors with no extra fees attached. Both systems provide a variety of payment gateways, to meet your client’s needs.

Themes and plugins

An extensive variety of templates and themes are available for use with Shopify and WordPress.

Shopify offers various paid and free templates to help you build a fantastic reputation for your online shop. It has responsive and unique designs.

WordPress has many themes available for e-commerce businesses. These themes allow for much customization, making the site appealing to visitors. However, not all themes are created equal and are free to use; you must work hard to use a particular theme.

Pricing and value

Shopify is less expensive. Shopify’s monthly rates begin at $29 and go up to $299 for the most potent package. The plans simplify planning and allocating funds for an online shop. It includes hosting and the necessary e-commerce capabilities.

While WordPress is free and open-sourced to use. Users must pay for hosting, themes, and plugins. Adding expensive plugins and themes can increase overhead costs, as can the overall complexity of the online store. WordPress’s adaptability is appealing, but it requires careful financial management.

Customer support and guidance

When it comes to assistance, Shopify shines. The company provides assistance via phone, email, online chat, and a comprehensive Help Center around the clock. Shopify Plus customers also get access to a merchant success manager for ongoing assistance. Shopify offers superior functionality and convenience in terms of customer service.

The WordPress community is crucial to its success because it is unrestricted and open-source. Its users can get help from a wide variety of third-party websites. However, its organization does not offer any kind of official customer service. Users frequently go to online communities and forums when they run into problems.


Both platforms are well-suited to the dropshipping business model.

Shopify has built-in capabilities, such as compatibility with dropshipping tools like Oberlo. It makes product hunting and order completion easier for its users. As most of the procedure is automated, even newbies will find it convenient.

In contrast, abilities in WordPress are made possible with plugins like AliDropship and WooCommerce Dropshipping. It assists people in launching or growing their businesses. It is convenient and has a complete set of built-in features, making it more suitable for those who want more flexibility in innovation.

Shopify vs. WordPress: Apps for On-the-Go Management

You can manage your inventory, view sales data for your store, and more from anywhere with the Shopify mobile app. It is a helpful application for e-commerce businesspeople. Its three apps help manage a store on the go, including:

  • Shopify
  • Shopify POS
  • Ping

WordPress also helps mobile apps with site management. However, its typical use for e-commerce will vary based on the plugins and themes you install. This site also offers an app for updating your site. And the WooCommerce application can help you run your store.

In contrast, abilities in WordPress are made possible with plugins like AliDropship and WooCommerce Dropshipping. It assists people in launching or growing their businesses. It is convenient and has a complete set of built-in features, making it more suitable for those who want more flexibility in innovation.

Shopify and WordPress: At a Glance






User-friendly, built-in features

Highly customizable


Transaction fees, less customization

Requires coding, longer setup

Ease of Use

Easy for Beginners

Technical, customization

Build Time

Quick setup

Lengthier setup


Monthly plans

Varied costs


Quality themes

Abundance of themes

eCommerce Features

All-in-one, built-in


Help and Support

24/7 support, extensive resources

No direct support, forums available

Mobile App




Supports dropshipping

Supports dropshipping via plugins


Your success in an e-commerce venture depends more on your needs and tastes than on whether you use Shopify or WordPress. Both platforms have benefits and can offer a wide range of skill levels. Business owners should design a successful product development strategy for their e-commerce website. However, you should consider your needs and then reassess both options before moving further.

Shopify is an excellent option for novices and an outstanding choice for people who need to learn more about technology. It simplifies e-commerce with built-in features, payment options, and SEO tools.

WordPress is ideal for technical business owners who want complete creative control over the look of their online store and want to make it operational with its enormous plugin library. It requires more time and technical knowledge up front, but it is worth it for the endless customization options it provides.

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