Shopify vs WordPress: Which Is Better for eCommerce in 2023

Knowledge of the critical differences between Shopify and WordPress can help you decide better.

Author: Harikrishna Kundariya, CEO and founder @eSparkBiz

Undoubtedly, the rise of online shopping and the popularity of dropshipping have played significant roles in the explosive growth of the e-commerce market. The need for reliable e-commerce platforms is at an all-time high as online retail’s projected 6.3 trillion in sales by 2023 increases competition

Shopify and WordPress have emerged as solid e-commerce options for startups and small businesses seeking to launch a successful online presence. To help you make the best decision for your e-commerce online store, we’ll compare Shopify vs. WordPress in-depth, exploring their features and how well they work with different business strategies.



You can use Shopify to set up an online store for this purpose. It is a complete package that can serve your website and give you access to different e-commerce-specific features. Less experienced users in web development will find it extremely helpful for designing low-cost and feature-rich online stores. 


WordPress is a widely used content management system (CMS) that powers millions of websites and blogs. Since its initial release in 2003, it has evolved into a powerful, user-friendly, and adaptable platform. 

Non-technical individuals can build and maintain professional-looking websites using WordPress. It provides a selection of themes and plugins that may be modified to suit individual tastes and requirements. The user-friendly layout simplifies uploading, modifying, and arranging various media types. 

Now, let’s go deeper and compare their features for a better understanding. 

Shopify vs. WordPress: Features

Setup and ease of use

Shopify is the most user-friendly platform available. It provides users with prompts and advice to help them get set up after they sign up. Whether you like adding items individually or in bulk using CSV files, adding products and managing your store are simple.

In contrast, using WordPress calls for more technical know-how. It has multiple configuration options, which are complicated to set up for first-time users. Users without some familiarity with coding can use it with ease. WordPress requires coding to use and is slightly tricky for newbies.


The in-house e-commerce solutions of Shopify are robust and flexible. Any number of digital and tangible objects can be listed for sale by a user. The platform includes vital advertising, transport, stock, and statistics functions. Shopify’s app store also has a wide variety of extensions you can install to extend its functionality.

WordPress’s e-commerce functionality is extended through add-on plugins. However, various plugins allow users to find solutions that meet their unique needs. It may necessitate more time spent researching and modifying the system. WooCommerce and Ecwid are two of the most popular e-commerce plugins for WordPress. It gives users access to robust functionality for conducting online sales.

Payment gateways

Shopify is compatible with over a hundred different gateways. It includes the most popular ones like PayPal, Stripe, Square, Amazon, and Apple Pay. Shopify Payments, its payment gateway, accepts a variety of currencies and processes purchases. There are no transaction fees associated with utilizing Shopify Payments. However, prices may be related to using a third-party gateway ranging from 0.5% to 2%.

Popular payment processing plugins for WordPress include WooCommerce, Ecwid, and WP eCommerce. These add-ons support various payment processors with no extra fees attached. Both systems provide a variety of payment gateways, to meet your client’s needs.

Themes and plugins

An extensive variety of templates and themes are available for use with Shopify and WordPress.

Shopify offers various paid and free templates to help you build a fantastic reputation for your online shop. It has responsive and unique designs.

WordPress has many themes available for e-commerce businesses. These themes allow for much customization, making the site appealing to visitors. However, not all themes are created equal and are free to use; you must work hard to use a particular theme.

Pricing and value

Shopify is less expensive. Shopify’s monthly rates begin at $29 and go up to $299 for the most potent package. The plans simplify planning and allocating funds for an online shop. It includes hosting and the necessary e-commerce capabilities.

While WordPress is free and open-sourced to use. Users must pay for hosting, themes, and plugins. Adding expensive plugins and themes can increase overhead costs, as can the overall complexity of the online store. WordPress’s adaptability is appealing, but it requires careful financial management.

Customer support and guidance

When it comes to assistance, Shopify shines. The company provides assistance via phone, email, online chat, and a comprehensive Help Center around the clock. Shopify Plus customers also get access to a merchant success manager for ongoing assistance. Shopify offers superior functionality and convenience in terms of customer service.

The WordPress community is crucial to its success because it is unrestricted and open-source. Its users can get help from a wide variety of third-party websites. However, its organization does not offer any kind of official customer service. Users frequently go to online communities and forums when they run into problems.


Both platforms are well-suited to the dropshipping business model.

Shopify has built-in capabilities, such as compatibility with dropshipping tools like Oberlo. It makes product hunting and order completion easier for its users. As most of the procedure is automated, even newbies will find it convenient.

In contrast, abilities in WordPress are made possible with plugins like AliDropship and WooCommerce Dropshipping. It assists people in launching or growing their businesses. It is convenient and has a complete set of built-in features, making it more suitable for those who want more flexibility in innovation.

Shopify vs. WordPress: Apps for On-the-Go Management

You can manage your inventory, view sales data for your store, and more from anywhere with the Shopify mobile app. It is a helpful application for e-commerce businesspeople. Its three apps help manage a store on the go, including:

  • Shopify
  • Shopify POS
  • Ping

WordPress also helps mobile apps with site management. However, its typical use for e-commerce will vary based on the plugins and themes you install. This site also offers an app for updating your site. And the WooCommerce application can help you run your store.

In contrast, abilities in WordPress are made possible with plugins like AliDropship and WooCommerce Dropshipping. It assists people in launching or growing their businesses. It is convenient and has a complete set of built-in features, making it more suitable for those who want more flexibility in innovation.

Shopify and WordPress: At a Glance






User-friendly, built-in features

Highly customizable


Transaction fees, less customization

Requires coding, longer setup

Ease of Use

Easy for Beginners

Technical, customization

Build Time

Quick setup

Lengthier setup


Monthly plans

Varied costs


Quality themes

Abundance of themes

eCommerce Features

All-in-one, built-in


Help and Support

24/7 support, extensive resources

No direct support, forums available

Mobile App




Supports dropshipping

Supports dropshipping via plugins


Your success in an e-commerce venture depends more on your needs and tastes than on whether you use Shopify or WordPress. Both platforms have benefits and can offer a wide range of skill levels. Business owners should design a successful product development strategy for their e-commerce website. However, you should consider your needs and then reassess both options before moving further.

Shopify is an excellent option for novices and an outstanding choice for people who need to learn more about technology. It simplifies e-commerce with built-in features, payment options, and SEO tools.

WordPress is ideal for technical business owners who want complete creative control over the look of their online store and want to make it operational with its enormous plugin library. It requires more time and technical knowledge up front, but it is worth it for the endless customization options it provides.

Sign up for our Newsletter

We use cookies to collect and analyse information on site performance and usage, to provide social media features and to enhance and customise content and advertisments. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience To improve our website To improve customer service Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings