The 5 Best Shopify Checkout Page Customization Ideas
The best Shopify checkout customization ideas involve making the checkout process more efficient and informative for customers. Here are five of the best Shopify checkout customization ideas to get you started.
The 5 Best Shopify Checkout Page Customization Ideas
Amazing product descriptions, phenomenal photos, and excellent offers can all go a long way towards boosting your chances of a conversion. However, the unfortunate truth is without a great checkout page, you’re still not going to earn the revenue you need.
Your checkout pages are perhaps the most important parts of your website when it comes to generating conversions, customer loyalty, and higher average order values. The sad truth is that around 69.75% of customers abandon their purchase at the checkout on a desktop device. When you switch to mobile, this number increases to a massive 85.66%.
Customizing, streamlining, and optimizing your Shopify checkout page can improve your chances of effectively nudging your customers to complete their orders. It also helps to contribute to an overall positive experience for clients connecting with your brand.
Here are 5 of the best Shopify checkout customization ideas to inspire you.
1. Showcase Related Products on the Checkout Page
Your checkout page can be an excellent place to upsell, cross-sell, and increase the average order value of each customer. Once your client reaches the checkout page, they may still be dithering over products they haven’t added to their cart.
Rather than asking them to go through the effort of going back to the product page and finding what they want, you can show their recently viewed items, or recommended complementary products in a carousel. Apps like Dialogue for Shopify allow you to create customized carousels showcasing dynamic products related to your customer’s interests, and the items in their basket.
You can also boost your chances of customers deciding to buy more by adding dynamic banners or promotions to the page. For instance, let your audience know they’ll get a free gift if they spend a little extra, or qualify for free shipping if they cross the $50 mark. Remember, don’t go over the top with too many offers and suggested items, as this can end up overwhelming your audience.
2. Create a One-Page Checkout
According to the Baynard Institute, one of the main reasons customers abandon a shopping cart, is that the checkout process is too long and complicated. The more steps involved in making a purchase, the more opportunities your customer has to change their mind.
Making the purchase and payment process as simple and straightforward as possible for your customers will improve your chances of a successful conversion. Creating a single-page checkout means including all the information your customers need to finish their transaction in one space.
It’s important to be cautious when designing a single page for your checkout, as it’s easy to overwhelm viewers with too much complicated content. A good option is to create a form with multiple components your customers can click into one at a time. Start by asking for their contact details, then let them click on a button to extend the form for their shipping details.
Make sure you include a rundown of the items the customers have added to their cart on this page too, so they know what they’re buying.
3. Allow Guest Checkout
Not every customer will want to create an account on your store to make a single purchase. In fact, during the early stages of their relationship with your brand, most consumers won’t be thinking about coming back to make a repeat purchase. Allowing clients to simply buy an item without having to store their payment and address details can save them a lot of time and effort.
According to studies, around 43% of customers prefer guest checkout. What’s more, around 72% of those customers say they continue to use guest checkout options to save time, even if they have an account with the store.
With plugins, you can add guest checkout straight to your Shopify checkout experience, and even allow customers to log in using the existing details they have for other channels, like PayPal, Amazon, Facebook, or even Google. As soon as the order’s been created, you can always send your customers an email letting them know they can still create an account to track their order.
Keep in mind, you’ll need to enable “multipass” on the Shopify checkout admin page to ensure your store allows for guest checkout.
4. Show Cart Security Messages
Customers have always wanted peace of mind when shopping online. However, as concerns about cybersecurity continue to rise, your current clients may be even more concerned about sharing their payment details with your store. With that in mind, it’s worth making sure you put your customer’s at ease with plenty of security messages.
Shopify automatically showcases the “all transactions are secure and encrypted” notice above the credit card detail forms for your checkout. However, you can tweak this message to give it a more human vibe too. It’s also worth adding security badges to your checkout page when possible.
Highlighting badges from McAfee, Norton, Visa, and other well-known institutions should improve your chances of reassuring your customers. According to studies, McAfee security badges generally generate the best response from customers.
Depending on the design of your checkout, you could even include some social proof at the bottom of the page, in the form of reviews from happy customers. Or you might add your rating from “Trustpilot” or a similar website.
5. Provide a Range of Express Payment Options
Finally, since today’s ecommerce consumers are highly focused on convenience and speed, it’s worth giving them plenty of options when it comes to how they want to pay. The easiest option for most Shopify store owners is to integrate PayPal with their checkout. This allows you to offer the “Express” payment option via PayPal, without having to ask for card details.
Remember, you could lose as much as 50% of your customers just because you don’t have the right payment options available. With that in mind, it’s worth paying attention to the payment services other companies in your industry have to offer.
Look into options like Shop Pay, Google Pay, and Amazon Pay too. You could even think about adding buy-now-pay-later options for more expensive items through an integration with a tool like Klarna. You can get some tips on how to set up each of your payment options on Shopify here.
Creating the Ultimate Shopify Checkout Page
While it’s important to invest in excellent page design throughout your entire Shopify website, few things are more important to your sales and conversion rates than the checkout. Clients will be far more likely to make a purchase if they can access a convenient, straightforward, and personalized checkout. The easier it is for your customer to make a purchase with the payment option they choose, the less likely they’ll be to change their mind about the transaction.
Next time you’re upgrading your Shopify store, ask yourself whether changing the structure or design of your checkout page might be able to help you collect more customers. You can always use your Shopify analytics to track the outcomes of your efforts.
Sign up for our Newsletter
Recent Posts
